Garnier has announced that actress Heather Graham will represent 100% Color as the haircolor brand’s new celebrity spokesperson. The head-turning Graham will be featured in a national TV and print advertising campaign for 100% Color beginning this month. With the signing of Graham, Garnier 100% Color marks its first foray into celebrity endorsement for a beauty product.
“I am thrilled to be associated with such a fun brand as Garnier 100% Color,” says Heather Graham. “I like to think of myself as a fun, passionate person, and with 100% Color, I can reflect those qualities right down to my haircolor. I travel the world a lot in my work, and I see Garnier everywhere — it’s such a powerhouse. I like that.”
The vibrant Graham joins a roster of Garnier celebrity spokespersons including Sarah Jessica Parker, who represents Garnier’s sister haircolor brand Garnier Nutrisse, and NASCAR racecar driver Brian Vickers, who recently signed with mega haircare line, Garnier Fructis. In Graham’s debut advertising campaign, she is wearing shade # 913 — Light Beige Blonde.
“It’s only natural that we would pair Heather Graham with 100% Color,” says Cheryl Vitali, Senior Vice President of Marketing, Maybelline New York-Garnier. “Her vivid, lively beauty and surprising sense of humor is the perfect complement to this exciting brand, which has truly shaken up the haircolor category.”
Graham, whose recent TV appearances include Scrubs and Arrested Development, counts among her film work roles in Swingers, Austin Powers: The Spy Who Shagged Me and Boogie Nights. The energetic Graham is currently shooting several films slated for release in 2005: Cake with Taye Diggs and Cheryl Hines, and Mary with Juliette Binoche, Matthew Modine, Forest Whitaker and Gabriella Wright.
Graham is also set to star in the ABC pilot “Emily’s Reasons Why Not,” a comedy in which she’ll play a self-help author who doesn’t take her own advice on dating.
The Garnier national advertising campaign with Heather Graham was created by Publicis New York, part of the Paris-based Publicis Groupe.
About Garnier
Garnier believes in beauty through nature. Scientifically developed and enriched with selected natural ingredients, our products help you look healthy and feel better every day. Established is Paris at the turn of the 20th century, Garnier is the #1 beauty brand in France and a trusted leader throughout Europe, Asia, Canada and Mexico. Dedicated to providing a new vision for health with high quality products, Garnier also provides a wide range of hair care, skin care and sun care products throughout the world.
The Garnier family of U.S. products consists of Garnier Fructis Shampoos and Conditioners, Garnier Fructis Style, Garnier Nutrisse and Garnier 100% Color haircolor products.
Source: Yahoo News